Our story
We are Code for Good: a team that loves clever ideas, beautiful technology, and working together on something that matters. We combine expertise with enjoyment and build solutions that advance both organizations and people.


Origin & recognition
Code for Good originates from the belief that artificial intelligence can be a force for good. Our journey began in 2019 when founders Koen Looijmans and Simon Lit started developing AI solutions for international companies. From the company World of Content, we built advanced AI models that helped multinationals optimize their processes and accelerate growth. This technological expertise and innovative approach led to European recognition in 2021: we were named by the appliedAI Institute for Europe (Germany), Hub France IA, Ignite Sweden, AI Sweden, RISE Research Institutes of Sweden, and the Netherlands AI Coalition (NL AIC) as "one of the most promising AI startups in Europe."

Origin & recognition
Code for Good originates from the belief that artificial intelligence can be a force for good. Our journey began in 2019 when founders Koen Looijmans and Simon Lit started developing AI solutions for international companies. From the company World of Content, we built advanced AI models that helped multinationals optimize their processes and accelerate growth. This technological expertise and innovative approach led to European recognition in 2021: we were named by the appliedAI Institute for Europe (Germany), Hub France IA, Ignite Sweden, AI Sweden, RISE Research Institutes of Sweden, and the Netherlands AI Coalition (NL AIC) as "one of the most promising AI startups in Europe."

Origin & recognition
Code for Good originates from the belief that artificial intelligence can be a force for good. Our journey began in 2019 when founders Koen Looijmans and Simon Lit started developing AI solutions for international companies. From the company World of Content, we built advanced AI models that helped multinationals optimize their processes and accelerate growth. This technological expertise and innovative approach led to European recognition in 2021: we were named by the appliedAI Institute for Europe (Germany), Hub France IA, Ignite Sweden, AI Sweden, RISE Research Institutes of Sweden, and the Netherlands AI Coalition (NL AIC) as "one of the most promising AI startups in Europe."
“One of the most promising AI startups in Europe"



From growth to meaning
In 2022, our previous software company was acquired by a German technology firm after a funding round of €70 million. As we continued to develop AI solutions, the realisation grew that technology can do more than maximise profit: it can contribute to structural progress. From that belief, we established Code for Good in 2024 with the same AI team, but with a new mission: to use technology to advance the world. Today, we are building AI solutions that strengthen the circular economy, increase efficiency, and help organisations make their impact tangible. With each project, we support our mission towards a world without waste.

From growth to meaning
In 2022, our previous software company was acquired by a German technology firm after a funding round of €70 million. As we continued to develop AI solutions, the realisation grew that technology can do more than maximise profit: it can contribute to structural progress. From that belief, we established Code for Good in 2024 with the same AI team, but with a new mission: to use technology to advance the world. Today, we are building AI solutions that strengthen the circular economy, increase efficiency, and help organisations make their impact tangible. With each project, we support our mission towards a world without waste.

From growth to meaning
In 2022, our previous software company was acquired by a German technology firm after a funding round of €70 million. As we continued to develop AI solutions, the realisation grew that technology can do more than maximise profit: it can contribute to structural progress. From that belief, we established Code for Good in 2024 with the same AI team, but with a new mission: to use technology to advance the world. Today, we are building AI solutions that strengthen the circular economy, increase efficiency, and help organisations make their impact tangible. With each project, we support our mission towards a world without waste.
Our team

Koen Looijmans
CEO

Simon Lit
CTO

Stefan van Vugt
Commercial Director

Lavinia Halajdenko
Office Manager

Floris Bosch
Innovation Engineer

Martijn Brands
Product Delivery Manager

Aleksander Popov
AI Engineer

Tom van Kaathoven
AI Engineer

Ties Hendrickx
Data Scientist
Our team

Koen Looijmans
CEO

Simon Lit
CTO

Stefan van Vugt
Commercial Director

Lavinia Halajdenko
Office Manager

Floris Bosch
Innovation Engineer

Martijn Brands
Product Delivery Manager

Aleksander Popov
AI Engineer

Tom van Kaathoven
AI Engineer

Ties Hendrickx
Data Scientist
Our team

Koen Looijmans
CEO

Simon Lit
CTO

Stefan van Vugt
Commercial Director

Lavinia Halajdenko
Office Manager

Floris Bosch
Innovation Engineer

Martijn Brands
Product Delivery Manager

Aleksander Popov
AI Engineer

Tom van Kaathoven
AI Engineer

Ties Hendrickx
Data Scientist

Want to work at Code for Good too? Let's make an impact together.
At Code for Good, you work in a close-knit team that builds smart technology together and has a lot of fun. We love challenges, new ideas, and a healthy dose of humor now and then. Whether you’re writing code, training models, or brainstorming our next innovation, you contribute to projects that matter.

Want to work at Code for Good too? Let's make an impact together.
At Code for Good, you work in a close-knit team that builds smart technology together and has a lot of fun. We love challenges, new ideas, and a healthy dose of humor now and then. Whether you’re writing code, training models, or brainstorming our next innovation, you contribute to projects that matter.

Want to work at Code for Good too? Let's make an impact together.
At Code for Good, you work in a close-knit team that builds smart technology together and has a lot of fun. We love challenges, new ideas, and a healthy dose of humor now and then. Whether you’re writing code, training models, or brainstorming our next innovation, you contribute to projects that matter.